Markup Calculator
Price your product from cost and markup.
All calculations happen locally in your browser — nothing is uploaded, stored or tracked.
Enter the cost
What the product costs you.
Enter the markup
Your target percentage on cost.
Read the price
Plus profit and margin.
What Is Markup?
Markup is the amount added to a product's cost to reach its selling price, expressed as a percentage of the cost. Retailers and wholesalers set markup targets per category to cover overheads and build profit.
The calculator finds the selling price from cost and markup, and shows the resulting profit and margin — the two sides of the same pricing decision.
The Formula
A common retail rule: a 50% markup on cost gives a 33.3% margin on price. Doubling cost (100% markup) gives a 50% margin.
Your data never leaves your device.
Every calculation on this site runs in your browser using vanilla JavaScript. Nothing is uploaded, stored or tracked.
- 100% local, client-side calculations
- No data stored on any server
- No tracking, no analytics, no ads scripts
- Works offline once loaded
Frequently Asked Questions
How do I calculate selling price from markup?
Multiply the cost by (1 + markup%). A $50 cost at 60% markup sells for $80.
What is a typical retail markup?
Often 50–100% on cost for general retail (roughly 33–50% margin), far more in some categories like jewellery.
What is the difference between markup and margin?
Markup is on cost; margin is on the selling price. The calculator shows both.
How do I convert markup to margin?
Margin = markup ÷ (1 + markup). A 100% markup is a 50% margin.
Should I set prices by markup or margin?
Both are used; margin is more common for profitability analysis, markup for simple cost-plus pricing.